(Uplifting ) Humalog

Diabetes can bring emotions such as shame, failure and pessimism. The real challenge for healthcare providers is helping patients with managing their health and shifting their perception to one that is positive and optimistic. Humalog needed to revive their branding to convey a sense of hope and action, and to encourage patients to be proactive about their health. The new identity with its spectrum color palette, vibrant images and the playful, yet clear and informative approach was created to encourage patients and reinforce a sense of optimism and brighter outlook on their health and everyday life.