Medtronic
Transforming Medtronic At Interbrand, we helped Medtronic transform itself from a medical device company that is focused on product solutions to a company that is leading universal healthcare needs through meaningful innovations and globalization, as well as providing economic value to partners and healthcare systems. The logo evolution -- followed by the new visual identity system was a critical tool in signaling a change to the market and is positioning Medtronic as a progressive brand, driven by innovation that serves humanity. We've helped socializing the brand with the leadership team, marketing and communications teams, and conducted training to help writers and designers implement the brand successfully around the globe.
