Prime 6 is the next generation of grilling and outdoor lifestyle.
This charcoal is unique in shape, form, and attitude. Made responsibly and with the highest awareness to people and the planet. Prime 6 has unique features that exceed category standards. It is made of 100% natural wood, has high heat density and even heat distribution. It’s burning capacity is more than 4 hours, it is self-consuming - no ash, reusable, and doesn’t smoke or spark.
The identity and packaging are inspired by the charcoal unique hexagon shape. The watercolor artwork expresses the artful experience of sparking a fire, grilling, cooking, and socializing. The package was designed to stand out on the shelf and break out of the category, while providing a unique and elegant way to carry the product.